TAIWAN MADE.
RURAL MIDWEST BORN.
LOS ANGELES RAISED.
NEW YORK CITY BASED.
MY FAVORITE FILM (N)EVER
MADE IS JODOROWSKY'S DUNE    

🐕💕 MY REAL JOB IS BEING MUM TO A SWEET AND SPICY CORGI NAMED MIA.

🐕💕 MY REAL JOB IS BEING MUM TO A SWEET AND SPICY CORGI NAMED MIA.

🌳☁️ "没有一朵云,没有一棵树,是不美丽的。所以人也应该这样。" — Yi Yi by Edward Yang

🌳☁️ "没有一朵云,没有一棵树,是不美丽的。所以人也应该这样。" — Yi Yi by Edward Yang

these
days

I'm an award-winning
creative and pitch witch.
A storyteller at heart, I specialize in concepting, strategizing, developing, integrating, and selling in ideas. From the biggest picture to the smallest detail, I infuse every step of the journey with a unique creative vision that is high concept, high craft, and high performance. Whether at the helm or in the crew, I treat the work as a ship folding space and time: Let’s go anywhere and everywhere.

My modus operandi
Digital is table stakes.
But not for the sake of tech.
Feel something.
Make them feel.
Learn the rules.
Break the rules.
If we fail, it's on me.
If we win, it's all you.

Sometimes they yank me from behind the camera and make me sit in front of it:

pay it
forward

I was once an industry hopeful who was late(r) to the game and self-conscious about not doing things the "right way."

Then some kind folks gave me the time of day and said this is the way. What that meant was that the way was mine to own and shape. So it's important for me to pay that forward — particularly to talent from marginalized, minoritized and underrepresented communities. Besides teaching, I've also coached for the AAF Most Promising Student Competition, hired interns (and mentored them).

Always open to teaching opportunities.

another
life

Once a project manager in the fashion world
(by day)
and a music and arts journalist
(by night).
One day I'll tell you about building exorcisms and boy bands.

ad
smarts

Immensely privileged to have
learned the ropes from some of the
industry's brightest and kindest minds
from BBDO and McCann Worldgroup to (Media)Monks and Dentsu Creative.

BOOK
SMARTS

UCLA, B.A.
English Literature / Art History

[I wrote my graduating thesis on
how the emergence of both the
modern novel and the transit system
made it impossible for Little Nell to
survive at the end of The Old
Curiosity Shop. What? Exactly.
(spoiler warnings don't apply to
books nearly 180 years old).]


TL;DR: nerd who reads, writes, and comes up with weird ideas.

metal
objects

2021 - Cannes Lions Shortlist
2021 - Ad Stars, 2 Silvers and 1 Bronze
2018 - Addy Silver
2015 - Addy Gold