TAIWAN MADE.
RURAL MIDWEST BORN.
LOS ANGELES RAISED.
NEW YORK CITY BASED.
MY FAVORITE FILM (N)EVER
MADE IS JODOROWSKY'S DUNE    

🐕💕 MY REAL JOB IS BEING MUM TO A SWEET AND SPICY CORGI NAMED MIA.

🐕💕 MY REAL JOB IS BEING MUM TO A SWEET AND SPICY CORGI NAMED MIA.

🌳☁️ "没有一朵云,没有一棵树,是不美丽的。所以人也应该这样。" — Yi Yi by Edward Yang

🌳☁️ "没有一朵云,没有一棵树,是不美丽的。所以人也应该这样。" — Yi Yi by Edward Yang

these
days

I'm an award-winning
creative and pitch witch.
I specialize in purpose-led, integrated campaigns —
with through-the-line expertise threading throughout
agencies, in-house, media and marcomm.

My modus operandi
Digital is table stakes.
No tech for the sake of tech.
Tell the emotional truth.
Learn the rules, then break them.
If we fail, it's on me.
If we win, it's all you.

pay it
forward

I was once an industry hopeful who had neither industry connections nor cash for portfolio school.

My situation has changed, thanks to folks who gave me the time of day, so it's important for me to pay that forward — particularly to talent from marginalized, minoritized and underrepresented communities.

Always open to teaching opportunities.

another
life

Once a project manager in the fashion world
(by day)
and a music and arts journalist
(by night).
One day I'll tell you about building exorcisms and boy bands.

ad
smarts

Immensely privileged to have
learned the ropes from some of the
industry's brightest and kindest minds
from BBDO to McCann Worldgroup.

BOOK
SMARTS

UCLA, B.A.
English Literature / Art History

[I wrote my graduating thesis on
how the emergence of both the
modern novel and the transit system
made it impossible for Little Nell to
survive at the end of The Old
Curiosity Shop. What? Exactly.
(spoiler warnings don't apply to
books nearly 180 years old).]


TL;DR: nerd.

metal
objects

2021 - Cannes Lions Shortlist
2021 - Ad Stars, 2 Silvers and 1 Bronze
2018 - Addy Silver
2015 - Addy Gold