🧚‍♀️ Invention...does not consist in creating out of void, but out of chaos. — Mary Shelley

🧚‍♀️ Invention...does not consist in creating out of void, but out of chaos. — Mary Shelley

integrated, brand,
EXPERIENTIAL, SOCIAL,
AND PRODUCTION 
for global clients
ACROSS CATEGORIES.

It's a pleasure to work with ADOBE, ADT, Belkin, BIC, Cadbury, Chips Ahoy!, Cigna, Coca-Cola, Crystal Cruises, Enfamil, General Motors, Halls, Hewlett-Packard, High Fashion Home, Home Depot, Honeywell, LA Weekly, Linksys, L'Oréal, Lysol, Memorial Sloan Kettering, Microsoft, Mondelez International, NIKE, NYX, OREO, Reckitt Benckiser Group, Rolling Stone, Sanofi, Sour Patch Kids, Sport Chalet, Strava, Sysco, Toblerone, Urban Decay, Walmart, Warner Brothers — and YOU.

ADOBE

Experiential at Webby 2025

Adobe recently launched Photoshop Mobile and asked us to get the word out, while celebrating the Webby community at the inaugural Creator Weekend. Together, we created a branded experience about giving budding and blossoming creators  their well-deserved flowers.

Agency: Dentsu Creative
Creatives: Craig Nelson, Katie Copeland,
Joe Volpicelli, Sean Dickinson
Producers: Emma Whitfield, Maya Tank,
Tiffanie Jan Lee

RING

Experiential at CES 2025

Ring RFP'd us and asked us to turn their flagship "Ring House" experience into something bigger, befit for their even bigger footprint at CES 2025. Introducing "Ring Block," a neighborhood block party that taps into the communal nature of Ring products.

Agency: Monks/Jam3
Creatives: Adrian Belina, Alex Fittipaldi,
Andrew Osborn, Everton Sousa
Producers: Nicole Black, Ollie Glatzer
Tech: Nate Turley

ROLAIDS

Brand reboot

P&G came to us with an RFP for their newest acquisition, Rolaids, a household name that hasn’t had marketing love in recent years.
‍
‍Our challenge was three-fold:
1) Reinvigorate existing equity (Rolaids Spells Relief) 
2) Grow market share by shaking people out of habitual buying habits with the entrenched competitor TUMS. 
3) Be in-market within months.

So we zeroed in on what we call the Full Lifers white space: older adults who have places to go, people to meet — and things to eat! In our first collaboration with the brand, we crafted a TVC spot that centers a Full Lifer who won’t let heartburn get in the way of the foods, relationships and experiences that she loves the most.

Agency: Monks
Creatives: Brett Stiller, Jessica Stewart,
Strategy: Ally Pietro
Director: David Hicks
Producers: Kelsey Liggett, Marc Swenker
Editor: Mike Stephenson

Mondelez

OREO, Cadbury, Halls, Sour Patch Kids, Chips Ahoy! and more.

Led high concept, high carb creative production across Mondelez’s CPG portfolio of cookies, chocolates, crackers and confections — in partnership with The Martin Agency, Digitas, Ogilvy, and David — as well as original creative development.

Agency: Monks
Creatives: Andrew Notsch, Brett Stiller,
Hernan Ibanez, Nani Rios,
Stefani (Cottrill) Khalife
Post: Countless wizards across Latin America

WALMART

Back to school experiential

After years of lockdown, it was time to help students bounce back into the spirit of back to school. In a series of homegrown roller discos, we uplifted communities across the nation and gave students and their families the break and fun they needed — all for free.

We also enlisted influencer royalty, including rollerskating queens Ashley Imani, CeCe The Realest and Kamille — and wholesome kings Donté Colley and David Suh.

To cap it off, we took over Cascade, the legendary rollerskating rink, where Willow premiered songs from her new album <CopingMechanism>. And we amplified the concert's reach by livestreaming it across multiple platforms.

Total social plays 3.5MM
Live plays 781.5K
VOD plays 2.7M M
Social streams 5MM
But most importantly...
‍
I had the honor of selecting 20 lucky kids to meet Willow — one fell to the concert floor as soon as they saw the golden ticket. It was a joy to lead this work, which was truly personally fulfilling. I'll never forget the students and families I met ❤️

Agency: Monks
Creatives: Adam Lipton, Adrian Hollinger,
Andrew Notsch, David Drayer,
Craig Nelson, Jo Wallace,
Justin Lawrence, Nani Rios,
Natalie Baron, Shawn Spears

cigna

The Pastor Alliance initiative

In 2020, the United States faced a healthcare emergency. COVID-19 was killing Black Americans at twice the rate of white Americans. Yet, despite Cigna’s free COVID care, Black customers did not trust the healthcare system. The Pastor Alliance helped break through to people historically hesitant to get vaccinated.

By the end of our month-long campaign, we had exceeded our goal. With +5.8 million people reached, and with the majority of our target customers contacting Cigna, we saw a ten-fold increase in engagement, from 5% to 55%. Cannes Shortlist 2021

Agency: McCann Worldgroup, MRM
Creatives: Nadia Kamran, Tom Keener

EXXONMOBIL

Global B2B brand expression

Lead writer on multiple lines of business. Concepted fully integrated and award-winning through-the-line creative. Developed new brand identities and campaigns across business units and products, including print ads, videos, trade shows, digital, brand stories, messaging playbooks, and digital content.

Stewarded the brand, managed daily creative workflow and ran point between creative and account. Worked closely with global clients, partner agencies, and vendors. Led $2mil+ shoot with surreal photographer Erik Johansson.

Agency: BBDO x Proximity
Creatives, Danielle Levkovits, Thomas Cochill

urban decay for L'OrĂŠal

Digital product launches

Oversaw digital campaign launch for Urban Decay's most anticipated product launch of the year — Naked Wild West Eyeshadow Palette — and the relaunch of their iconic All-Nighter Setting Spray. Collaborated with several teams, including the client's developers, to ensure proper brand alignment across platforms and channels. The products sold out within weeks of launch.

Agency: McCann Worldgroup, MRM
Creatives, Kara Gonchar, Oliver Sarabia,
Shannon Wilson

ADT

Rebrand digital launch

Lead digital writer on ADT's new brand launch, in partnership with the client's marketing, technology and development teams. Wrote campaign experience pages — bringing to life original anthemic messaging, an interactive configurator, media, social and DM. Worked as an on-site embed to support launch week and conducted  workshops for client partners.

Agency: McCann Worldgroup, MRM
Creatives: Danny Gonzalez, David Zamdmer,
Tom Keener

MEMORIAL 
SLOAN 
KETTERING

Fundraising

Develop compelling campaigns that drive millions of dollars in fundraising — supporting continued innovation at the world's most renowned cancer research hospital.

In 2020, we safely adapted MSK's annual Times Square lighting takeover to a virtual format. Designed by motion typographer Kiel Mutschelknaus and scored by Michael Aharon (Quiver NYC), we brought to life thousands of donor names in "Bring the Lights Home."

Agency: McCann Worldgroup, MRM
Creatives: Chi Hao Chang, David Zamdmer,
Hannah Hyeran Cho, Josh Lepley,
Tom Keener, Yisak Kuo

honeywell

Global rebrand

Developed and deployed the new Honeywell brand across multiple lines of business. Worked closely with global clients on concepting, writing and developing fully integrated campaigns and toolkits, including print ads, websites, videos, media, social, brand stories, messaging playbooks, and digital content.

Creatives: Danny Gonzalez, David Korchin,
Melanie Palishen, Patrick Bradley,
Simon Foster

Honeywell Industrial Safety mockup courtesy of project designer Patrick Bradley.
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