⚠️ Shout out if you want to peep pitches and prototypes.
⚠️ Shout out if you want to peep pitches and prototypes.
here's a small selection of
integrated brand work
created for global clients
spanning enterprise, cpg,
beauty, tech, health + more.
(It's been a pleasure to work with ADT, Belkin, BIC, Cadbury, Chips Ahoy!, Cigna, Coca-Cola, Crystal Cruises, Enfamil, General Motors, Halls, Hewlett-Packard, High Fashion Home, Home Depot, Honeywell, LA Weekly, Linksys, L'Oréal, Lysol, Memorial Sloan Kettering, Microsoft, Mondelez International, NIKE, NYX, OREO, Reckitt Benckiser Group, Rolling Stone, Sanofi, Sour Patch Kids, Sport Chalet, Strava, Sysco, Toblerone, Urban Decay, Walmart, Warner Brothers.)
🔮✨ "The world always seems brighter when you've just made something that wasn't there before." — Neil Gaiman
🔮✨ "The world always seems brighter when you've just made something that wasn't there before." — Neil Gaiman
Mondelez
OREO, Cadbury, Halls, Sour Patch Kids, Chips Ahoy! and more.
Led high concept, high carb creative production across Mondelez’s CPG portfolio of cookies, chocolates, crackers and confections — in partnership with The Martin Agency, Digitas, Ogilvy, and David — as well as original creative development.
Agency: Media.Monks
ACD partner in crime: Brett Stiller
Designer: Nani Rios, Andrew Notsch
Post: Wizards across Latin America
WALMART
Back to school experiential
After years of lockdown, it was time to help students bounce back into the spirit of back to school. In a series of homegrown roller discos, we uplifted communities across the nation and gave students and their families the break and fun they needed — all for free.
We also enlisted influencer royalty, including rollerskating queens Ashley Imani, CeCe The Realest and Kamille — and wholesome kings Donté Colley and David Suh.
To cap it off, we took over Cascade, the legendary rollerskating rink, where Willow premiered songs from her new album <CopingMechanism>. And we amplified the concert's reach by livestreaming it across multiple platforms.
Total social plays 3.5MM
Live plays 781.5K
VOD plays 2.7M M
Social streams 5MM
But most importantly...
I had the honor of selecting 20 lucky kids to meet Willow — one fell to the concert floor as soon as they saw the golden ticket. It was a joy to lead this work, which was truly personally fulfilling. I'll never forget the students and families I met ❤️
Agency: Media.Monks
ACD: David Drayer, Craig Nelson
Designer: Nani Rios, Andrew Notsch, Natalie Baron, Adrian Hollinger
CW: Shawn Spears, Justin Lawrence
CD: Adam Lipton
ECD: Jo Wallace
cigna
The Pastor Alliance
In 2020, the United States faced a healthcare emergency. COVID-19 was killing Black Americans at twice the rate of white Americans. Yet, despite Cigna’s free COVID care, Black customers did not trust the healthcare system. The Pastor Alliance helped break through to people historically hesitant to get vaccinated.
By the end of our month-long campaign, we had exceeded our goal. With +5.8 million people reached, and with the majority of our target customers contacting Cigna, we saw a ten-fold increase in engagement, from 5% to 55%. Cannes Shortlist 2021
Agency: McCann Worldgroup, MRM
GCD: Nadia Kamran
CD: Tom Keener
EXXONMOBIL
Global B2B
Lead writer on multiple lines of business. Concepted fully integrated and award-winning through-the-line creative. Developed new brand identities and campaigns across business units and products, including print ads, videos, trade shows, digital, brand stories, messaging playbooks, and digital content.
Stewarded the brand, managed daily creative workflow and ran point between creative and account. Worked closely with global clients, partner agencies, and vendors. Led $2mil+ shoot with surreal photographer Erik Johansson.
Agency: BBDO x Proximity
AD: Danielle Levkovits
CD: Thomas Cochill
urban decay for L'Oréal
Product launches
Oversaw digital campaign launch for Urban Decay's most anticipated product launch of the year — Naked Wild West Eyeshadow Palette — and the relaunch of their iconic All-Nighter Setting Spray. Collaborated with several teams, including the client's developers, to ensure proper brand alignment across platforms and channels. The products sold out within weeks of launch.
Agency: McCann Worldgroup, MRM
CW: Kara Gonchar
AD: Shannon Wilson
CD: Oliver Sarabia
ADT
Rebrand Digital Launch
Lead digital writer on ADT's new brand launch, in partnership with the client's marketing, technology and development teams. Wrote campaign experience pages — bringing to life original anthemic messaging, an interactive configurator, media, social and DM. Worked as an on-site embed to support launch week and conducted workshops for client partners.
Agency: McCann Worldgroup, MRM
Design Director: David Zamdmer
SR. AD: Danny Gonzalez
CD: Tom Keener
MEMORIAL
SLOAN
KETTERING
Fundraising
Develop compelling campaigns that drive millions of dollars in fundraising — supporting continued innovation at the world's most renowned cancer research hospital.
In 2020, we safely adapted MSK's annual Times Square lighting takeover to a virtual format. Designed by motion typographer Kiel Mutschelknaus and scored by Michael Aharon (Quiver NYC), we brought to life thousands of donor names in "Bring the Lights Home."
Agency: McCann Worldgroup, MRM
Design Director: David Zamdmer
Designer: Hannah Hyeran Cho, Chi Hao Chang, Yisak Kuo, Josh Lepley
CD: Tom Keener
honeywell
Global Rebrand
Developed and deployed the new Honeywell brand across multiple lines of business. Worked closely with global clients on concepting, writing and developing fully integrated campaigns and toolkits, including print ads, websites, videos, media, social, brand stories, messaging playbooks, and digital content.
SR. AD: Melanie Palishen, Danny Gonzalez
Designer: Patrick Bradley
ECD: David Korchin, Simon Foster
