Lead writer on multiple lines of business. Concepted fully integrated and award-winning through-the-line creative. Developed new brand identities and campaigns across business units and products, including print ads, videos, trade shows, digital, brand stories, messaging playbooks, and digital content. Stewarded the brand, managed daily creative workflow and ran point between creative and account. Worked closely with global clients, partner agencies, and vendors.
Lead digital writer on ADT's new brand launch, in partnership with the client's marketing, technology and development teams. Wrote campaign experience pages — bringing to life original anthemic messaging, an interactive configurator, media, social and DM. Worked as an on-site embed to support launch week and conducted workshops for client partners.
Oversaw digital campaign launch for Urban Decay's most anticipated product launch of the year: Naked Wild West Eyeshadow Palette. Collaborated with several teams, including the client's developers, to ensure proper brand alignment across platforms and channels. The product sold out within weeks of the launch.
Develop compelling campaigns that drive millions of dollars in fundraising — supporting continued innovation at the world's most renowned cancer research hospital.
Developed and deployed the new Honeywell brand across multiple lines of business. Worked closely with global clients on concepting, writing and developing fully integrated campaigns and toolkits, including print ads, websites, videos, media, social, brand stories, messaging playbooks, and digital content.
ADT, Belkin, Cigna, Coca-Cola, Crystal Cruises, Enfamil, ExxonMobil, Hewlett-Packard, High Fashion Home, Honeywell, LA Weekly, Linksys, L'oréal, Lysol, Memorial Sloan Kettering, Reckitt Benckiser Group, Rolling Stones, Sanofi, Sport Chalet, Sysco, the Home Depot, Urban Decay, Warner Brothers — and You